k-NO-w Marketing. "Let the world market your product" ;)

Inception... Is it possible ? - Yes.

It is not the movie that I'm talking about. It is life. Everything, that one claims to be his own, in terms of the choices, desires, aspirations are all seeds. Seeds that were sown knowingly or accidentally by another set of individuals. Are you the one to decide the colour of your clothes?the brands that you sport? Do you really think that you make all your choices? Are your decisions really yours? Think...

Isn't that the one your pal or may be your envy next door took. Or is it, the decision of a wise guy who sits behind a glass plate enjoying the interesting patterns that get created as his 'At Pars' derive pleasure by claiming the crown of "Ignorance" spelt "Self Driven". Seth Godin say that for a product to win, it should be remarkable. It simply means that the product must be worth making a remark. A remark that drives a story. A story that you want to hear and tail that tale to your friends and them to their friends.

When you buy a woodland shoe, is it just to sole your need for a shoe. No. You need a story, a story to talk and a story that you want your friends to talk about even without initiating it. You don't use it. You Flaunt It.

Why bore(dom) me ?

Before a product is marketed, the marketer must focus on its need. Is the customer ever going to think about it? For a product to stay in the market, it must have a pressing need and must be reinvented to a better present. People long for special things. So, make your offering special. Gift them a chance to talk about it. They will be glad to market it on your behalf, one after another.

Love to see it be loved.

For your product to be marketed that way, you must love your product. If you don't believe in your product, and love it, why would they?

Love your product, but don't be blinded by its functional beauty, for all this beauty is admired only if the customer really cares about it. Only if there is a need.

Inception...

Choose people who are already interested.

If the product is great and if it has a story that aids me to relate, emote and talk about. I love it.

If the story allows the listener to heart the need in its simple essence, an inception has been made. Now, you know what the listener longs to hear. Decipher why the customer will like your product. Find the missing link. Showcase it bright in the light that he likes. You haven't marketed your product to the world. But, you have created your customer evangelists, or even better.

Watch the words spread faster than ever, be amazed by the way the world lives by your product. Do pitch in at calculated intervals; after all you are the marketer. Soon everyone will love and rhyme your story.

Oh my god... Did you see that? That product is so cool. I saw my friend using it yesterday and I bought it and it is very very good. Did you know that... ;)